Our Story

Welcome to Black Joy Co.™,—where fun meets inspiration, and every child is celebrated.

At Black Joy Co.™, we believe that representation is powerful—especially in the hands of a child. Founded by a husband-and-wife team, we are a black-owned company on a mission to create diverse and empowering educational products that reflect the beauty, creativity, and brilliance of Black children. We know how important it is for children to see themselves reflected positively in the toys and products they engage with, and we are committed to making that a reality.

Our vibrant and thoughtfully designed products—like jigsaw puzzles and memory match games—aren't just about fun; they spark curiosity, build confidence, and nurture learning. We create playful worlds where Black children can see themselves as scientists, engineers, and leaders, helping them embrace who they are and imagine what they can become. With every piece, we aim to inspire joy, possibility, and pride.

At Black Joy Co., we believe play should be meaningful and inclusive. When children see their culture and identity celebrated in the products they love, it boosts their self-esteem and empowers them to dream big. Whether you’re a parent, educator, or caregiver, our products offer a joyful way to engage young minds while supporting their development.

And we’re just getting started. As we continue to grow, with exciting new products like coloring books on the way, we remain committed to our mission: to create meaningful play experiences that celebrate Black joy and help every child feel seen, valued, and inspired.

Thank you for joining us on this journey to inspire the next generation through joyful, meaningful play.